Description

Office: Office of Communications and Marketing

Reports to: Associate Vice President for Communications and Marketing

Work Period: 12-month

Hours: Full-time

Overtime: Exempt

Job Grade: 10

General Summary: Leads the college's digital marketing strategy across email, web, and social media platforms. This position is responsible for driving digital engagement, aligning cross-channel messaging, and ensuring the user experience reflects the college's brand and mission. Reports to the Associate Vice President for Communications and Marketing and works with staff, faculty, and external vendors.

Essential Job Functions:

• Develops and executes digital strategy across key platforms. Responsible for formulating detailed strategies to enhance the college's presence and engagement across its primary digital channels, including the website, email, and social media. This entails setting clear objectives, identifying key audiences, and ensuring integrated messaging across all platforms.
• Oversees website content management, design, and functionality in collaboration with IT partners. Works with the Information Technology Services team to ensure the website is aesthetically refined, functionally efficient, and user-centric. Duties involve updating and enhancing content, optimizing navigation, and ensuring adherence to accessibility and compliance standards.
• Manages email marketing campaigns and content calendar. Leads the planning, execution, and administration of email campaigns designed to engage diverse audience segments, including prospective students, faculty, and alumni. Responsibilities include developing impactful messaging, analyzing campaign outcomes, and refining strategies based on performance data.
• Supervises social media strategy and analytics. Directs the creation, deployment, and evaluation of social media content that aligns with the college's brand identity and mission. This includes monitoring engagement metrics and leveraging analytics to expand reach and enhance audience interaction.
• Collaborates with creative and content teams to develop digital storytelling assets. Engages with designers, writers, and creative professionals to produce high-quality digital content that effectively showcases the college's accomplishments, values, and communities. This involves ensuring visual and narrative cohesion across storytelling materials.
• Monitors digital trends, tools, and analytics to inform strategy. Keeps abreast of evolving digital innovations, tools, and industry trends to maintain the college's competitive edge. Utilizes advanced analytics to refine strategies, optimize channels, and drive impactful results in digital communications.

REQUIREMENTS

Education: Bachelor's degree in marketing, communications, or a related field.

Experience: 7+ years of experience in digital communications, with supervisory experience.

Knowledge/Skills/Abilities:

• Strong digital analytics and campaign management skills
• Familiarity with Cascade, HubSpot, and accessibility standards
• Excellent project management and team leadership
• Experience managing people and projects
• Ability to communicate effectively with excellent presentation skills
• Budget management experience and knowledge of basic accounting principles
• Ability to work well with all campus constituencies
• Demonstrated ability to manage a heavy workload and multiple priorities

PHYSICAL DEMANDS

Intermittent sitting, standing, stooping, crouching, walking, and occasional moving of light objects. Work is performed in an office.

DISCLAIMER
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to this job. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.

APPLICATION PROCESS
Please apply online. Position is posted until filled. Due to the overwhelming response to the college's staff openings we are unable to respond personally to individual telephone inquiries. No faxed submissions please.

EEO

To provide equal employment and advancement opportunities to all individuals, employment decisions at Agnes Scott College are based on merit, qualifications, and abilities. Agnes Scott prohibits unlawful discrimination based on protected categories in its employment practices. This shall include, but not be limited to, employment, promotion, compensation, benefits, training and termination.