Description

Summary:

The MarTech and CRO Manager is a highly analytical and technically proficient leader responsible for driving growth across our digital channels. This role is central to ensuring our marketing technology stack is properly implemented, our data is accurate, and we are continuously improving the user experience and conversion rates across our websites and digital assets.

Essential Job Duties and Responsibilities:

MarTech & Tag Management

• Google Tag Manager (GTM): Lead the implementation, management, and governance of GTM across all web properties, including:

  • Implementing and debugging tags, triggers, and variables.

  • Developing and maintaining the Data Layer for consistent and rich data capture.

  • Setting up and managing advanced tracking like Server-Side GTM for improved data accuracy and compliance.

• Data Flow & Integrations: Implement and manage web/mobile app events, form submission tracking, and support lead APIs to ensure accurate data flow from web forms to CRM system (Salesforce knowledge is a plus).

• Own the setup and quality assurance (QA) of all marketing and analytics tags.

Analytics & Reporting

• Platform Management: Oversee the administration, configuration, and maintenance of our primary analytics platforms, including Google Analytics (GA4), FullStory (or similar behavioral analytics tools like Hotjar), and other data visualization platforms.

• Data Analysis & Dashboarding: Develop, maintain, and automate performance dashboards to visualize key metrics across digital channels.

• Analyze user behavior, conversion funnels, and channel performance to identify trends, opportunities, and points of friction.

Conversion Rate Optimization (CRO)

• Experimentation: Develop a robust pipeline of CRO test hypotheses based on data from analytics, user behavior tools, and competitor analysis.

• Collaborate with design and development teams to implement, launch, and monitor A/B and multivariate tests (MVT).

• Analyze test results to determine winning experiences and provide clear, actionable recommendations for permanent implementation.

Other Job Duties and Responsibilities:

• Performs other related duties as assigned.

• Comply with all company policies and procedures.

• Maintain regular and punctual attendance.

Supervisory Responsibilities:

• This position is an individual contributor with no direct reports but may provide guidance, leadership, or training to others.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Proficiency in Google Tag Manager (GTM), including complex custom JavaScript, variables, and data layer implementation.

• Strong experience with Google Analytics 4 (GA4) setup, reporting, and implementation.

• Proven ability to work with and analyze data from behavioral platforms (e.g., FullStory, Hotjar).

• Solid understanding of web development fundamentals (HTML, CSS, JavaScript) as they relate to tracking and A/B testing implementation.

• Experience with lead API integration and understanding of how web data maps to a CRM system (e.g., Salesforce)

Education and/or Experience:

• Bachelor's Degree from a Four (4) year College or University and 7 years hands-on experience in digital analytics, martech, or conversion rate optimization; or equivalent combination of education and experience.

• Experience with a major A/B testing platform (e.g., Optimize, Optimizely, VWO, or similar).

• Familiarity with data warehousing or visualization tools (e.g., PowerBI, BigQuery, Tableau, Looker Studio).

• Experience with Server-Side Tagging (sGTM).

• Knowledge of privacy regulations (e.g., GDPR, CCPA) as they pertain to tracking.

Certificates, Licenses, Registrations:

• None Required

Work Complexity:

Problems and issues faced are moderately complex. Problems typically impact own department and maybe other departments. Problems are typically solved through drawing from prior experience and analysis of issues.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements. The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

Equal Employment Opportunity:

The company is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws.

Americans with Disabilities Act:

Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.

Job Responsibilities:

The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position. The company may change the specific job duties with or without prior notice based on the needs of the organization.

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