INTERN, Marketing Automation and Digital Analytics

DSS, Inc. is a leading health information software development and systems integration company, offering services and solutions utilized daily by thousands of clinicians and administrative staff across both public and private sectors nationwide.

Overview

This internship position focuses on supporting marketing automation with a strong emphasis on AI integration and optimization. The role combines traditional government contractor marketing operations with cutting edge AI-tools to enhance analytics, SEO strategies, and data management processes.

This position offers hands-on experience at the intersection of traditional marketing operations and emerging AI technologies, preparing the intern for the future of marketing in an AI-enhanced landscape with a unique focus and insight on federal health care.Conditions of Employment:

• Must be a US Citizen or Permanent Resident. (Authorized to work in the US without current or future visa sponsorship.)

• Must be able to pass a Federal background check

• Must be determined suitable for federal employment.

• We are unable to accept applicants on student visas

The Marketing Automation and Digital Analytics Intern will:

Advanced Analytics and Reporting

• Generate reports using traditional dashboards plus AI-powered insights tools (GA4, HubSpot AI features, etc.)

SEO/AEO Optimization Support

• Assist with Search Engine Optimization and Answer Engine Optimization strategies:

  • Content optimization for AI search (ChatGPT, Claude, Gemini, etc.)

  • Featured snippet and voice search optimization

  • AI content analysis and recommendations

Multimodal Prompt Engineering

Experimentation and building prompt workflows for repeatable tasks

• • Integrating AI generated outputs into cohesive marketing deliverables with brand consistency

  • Skills for crafting strong text to Image prompts (Nano Banana, ChatGPT 5.2, Midjourney, DALL-E, etc.)

  • Fluency in text to video prompts (SORA, Veo3, etc.)

AI-Enhanced Data Operations:

• Support lead management and data cleansing using both traditional methods and AI-powered tools. Tactical examples include:

  • AI assisted lead prospecting and lead nurture workflows

  • Automated data enrichment and duplication detection using AI tools

Cross-functional Collaboration

• Observe and identify AI/automation opportunities across teams for process improvement discussions

SECURITY AND PRIVACY DUTIES AND RESPONSIBILITIES

Individuals working for DSS, Inc. or any Subsidiary will be subject to security and privacy requirements as explained in HIPAA, FedRAMP, and NIST 800-53. Additionally, they are required to undergo specific FedRAMP training to ensure compliance with all associated controls and responsibilities in the day-to-day performance of their duties. Individuals working in departments that are considered to be in the high-risk category will be required to undergo advanced training based on their role and level of access. Individuals with access to modify data and the configuration baseline will require further training.

The preceding functions are examples of the work performed by employees assigned to this job classification. Management reserves the right to add, modify, change or rescind work assignments and make a reasonable accommodation as needed.